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Branding design device
Peek at the brand book
Peek at the brand book (pt. 2)
Assignment: Develop a cohesive look and feel for School Specialty's diverse portfolio of curriculum brands. The challenge was to create a common visual identity that connected subjects like Math, Science, and English, despite many brands and products having their own established branding.
Tasked with creating a modern and inspiring brand presence, we introduced the idea of the “Monolith”—a visual metaphor symbolizing a solid foundation in education that is continuously evolving. After creating the brand book, I guided a team of designers, developers, and content creators to maintain a consistent brand experience across web, print, and digital media.
Web Homepage
Branding design device
Peek at the brand book
Peek at the brand book (pt. 2)