Sophia Fedachtchin
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DIAGEO

As the art director for the DIAGEO’s Studebaker Cocktails launch, the creative goal was to blend the brand's heritage with a modern design approach. The look and feel were heavily inspired by the bold and elegant Art Deco style of the Prohibition era. From product photography to design, I was very hands on throughout the process of bringing this campaign to life.

We expanded on the brand’s narrative by developing an immersive experience inspired by the allure of 1920s speakeasies - Studebaker’s Whiskey 6ix Speakeasy. I was responsible for the visual elements of both digital and physical promotional materials, ensuring a consistent brand presence across all platforms.